I was recently invited, out of the blue, to the Friends & Family event at the Nic & Zoe headquarters in Natick, MA. The event would be an open house style walkthrough of the company’s space coupled with wine, snacks, and the opportunity to preview and purchase unavailable pieces from their various collections. I wasn’t going to be able to stay long because of a previous engagement but wasn’t going to miss it outright because I wanted to see the operation up close and personal.
I was aware of the brand and seen various pieces at the Nordstrom in the South Shore Plaza. What I didn’t realize until the event was how wide the range of textures, cloths, materials, silhouettes, and color palette shifts were available throughout the Nic & Zoe brand family. I couldn’t keep track of the sub brands but there was definitely a modern and clean direction to a certain part of a newer collection. There were knits that ranged from loose and drapey to tight and substantial as Nic & Zoe is known for fantastic knitwear across the board. There were graphic pants and lightweight denim shirts that woman should be without. The scarves and felted peacoats were fantastic too, as were many other pieces that I didn’t note. There were just too many.
The highlight of the night was hearing first hand how the fabrics are sourced and seeing the inspiration board in the middle of the headquarters, right next to the air hockey table (typical New England). Talking with the designers and staff at Nic & Zoe really reminds you of the passion, intelligence, and creativity that goes into simply putting a sweater on a shelf.